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Creating a Positive First Impression

Your website is also a relatively low-cost way to make that all important first impression. Your website is the online version of your shop front; available to your visitor 24 hrs a day, 7 days a week, as such it needs to compliment your businesses physical presence.

Through your website you have the power to create the exact first impression you want your customer to receive of your business.

Your websites design needs to make it easy for your visitor to find what they are looking for.

The key points in making your website work for you and your visitor are:

  • Visually appealing first impression to keep your visitor on your site.
  • Easy navigation so your visitor can find what they are looking for quickly.
  • Well written informative content.
  • Easy to read well laid out content (making good use of white space between lines).
  • Relevant key words on each page.
  • Fast loading images.
  • Images with (alt tag) descriptions including relevant keywords.
  • Your site is optimised for search engine readability.
  • A way for your visitor to contact you.
  • Internal links.
  • Inbound links.
  • Outbound links.
  • A way for you to track your visitors and find out what is working and what is not working on your site

Your website only has 4 seconds to make a good first impression before potential customers will go somewhere else…

Conversely, anyone interested in your business will be checking out your website as part of your credibility check. If your businesses website does not exist or gives a poor impression of your business through:

  • Poor design.
  • Lack of structure.
  • Confusing navigation.
  • Typos.
  • Hard to read text.
  • Slow loading images.
  • Pages "Under Construction".
  • Lack of content.

Then your businesses image, credibility and sales will suffer.

Once you've created your website you need to ensure your customers can find you. This is called Web Site Optimisation or Search Engine Optimisation.

If you are planning a website or if you are reviewing your existing website you may also like to read these articles:

All too hard? At Catalyst for Growth we make it easy for you to have a website that achieves your goals because we build websites that work. Click here to read more about our website design service.

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coaching

Are you caught up with daily pressures that you can't seem to find the solutions you so desperately seek. Competition is taking your customers and you are working long, hard and tirelessly for little or no return?

Or do you have a challenging team member that just wont cooperate no matter what you do? Or you know what could be done but you just don't have the time to juggle all those things.

We can help you to overcome all these challenges.

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Catalyst for Growth Training solutions

Do your team members need to enhance their skills, knowledge and understanding to perform to the best of their ability, and become even more effective?

At Catalyst for Growth we have developed a series of Leadership Training programs for business professionals, managers, supervisors, business owners and team leaders which give your team members the skills, qualities and capabilities to become successful outstanding leaders and produce immediate results for your business.

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find out more about cashbook catalyst

Cashbook Catalyst is the simple and complete way to keep absolute control of your business finances.

To make it easy we have included many formulas in the spread sheets. All you need to do is add your your invoice figures regularly. Cashbook Catalyst GST will will automatically generate for you:

  • your cash flow
  • profit and loss statement
  • BAS information
  • depreciation
  • breakeven analysis
go to cashbook catalyst

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