top red man Home   >  Free Resources  > Inspirational Articles

Creating a Website that Works

By Kimberlie Clare-Campbell

Planning Your Website

One way to ensure your website achieves it's purpose is to have a plan for your website.

What do you want your website to do for you?
What is your websites focus?

Is your websites focus to:
  • Promote your business online to prospective customers (like an online advert, brochure or flyer).
  • Seek new customer enquiries.
  • Seek customer feedback and interaction regarding your product or services.
  • Keep current/new customers up-to-date with promotions/events.
  • Create online sales or commissions.

Without a direction or goal your website could become another piece of flotsam and jetsam floating around in cyberspace with no-one finding it.

85% of websites are never seen by people searching the web for a similar product or service.

Your website is an investment in your business and it should support the marketing and sales goals you have set. With the right design and content your website can become your businesses best and most complete marketing tool. Your advertising or your press releases may be missed, but your website is always available. Recent studies show that 7 out of 10 people who are planning on making a purchase or organising travel itinerary search the internet for information before they make their decisions.

Once you know what you want to achieve with your website you can look at how your visitors will find your website and how they will interact with it.

What do you know about your customer?

  • Who are your target customers?
  • What geographical location do you want to target?
  • What keywords will they think of to help them find a product or service that your business offers?
  • What do they want to know about your business?
  • What do you want them to know about your business?
  • How will they contact you?

The design of your website needs to meet the needs of your potential customer. Remember you are not creating a website for the fun of it; you are creating a website to provide information, a product or service to your potential customer.

Your next step towards creating a website that works is creating a captivating first impression.

Copyright © Kimberlie Clare-Campbell 2010

If you are planning a website or if you are reviewing your existing website you may also like to read these articles:

All too hard? At Catalyst for Growth we make it easy for you to have a website that achieves your goals because we build websites that work. Click here to read more about our website design service.

To read more of inspirational articles, return to the Articles Index

website design

Do you want to be found easily on the web by your exisiting and potential customers and clients?

At Catalyst for Growth we specialise in creating web sites and e-commerce sites that are easy for your customers to navigate, search engine optimised (SEO) and focused on fulfilling your customers needs.

With our unique understanding of small business your website will be designed so that it looks great it AND works for your business.

go to web design
coaching

Are you caught up with daily pressures that you can't seem to find the solutions you so desperately seek. Competition is taking your customers and you are working long, hard and tirelessly for little or no return?

Or do you have a challenging team member that just wont cooperate no matter what you do? Or you know what could be done but you just don't have the time to juggle all those things.

We can help you to overcome all these challenges.

go to leadership coaching
Catalyst for Growth Training solutions

Do your team members need to enhance their skills, knowledge and understanding to perform to the best of their ability, and become even more effective?

At Catalyst for Growth we have developed a series of Leadership Training programs for business professionals, managers, supervisors, business owners and team leaders which give your team members the skills, qualities and capabilities to become successful outstanding leaders and produce immediate results for your business.

go to training solutions

top of page