Assessing Your Website's Performance
Once your website has been developed and is live on the internet it is important to discover if it is working for you.
There are several ways you can do this.
- Simply ask your customers how they found out about your business.
- It is advisable to do this for all your marketing to see which works the best.
- Check where your site appears in your keyword searches on search engines.
- Checking how fast your site loads.
- Review your site analytics to find out:
- How visitors found your site.
- Where they are from.
- What pages people visited.
- How long they spent on each page.
- What keywords they used in their search to find you.
- What page they left your site on (bounce rate). And much more.
Once you have gathered this vital information you can use it to update and modify your website content to meet your customers' needs and increase your sales. Remember your website should be an up-to-date representation of your business. Keep your website current with new information and images and ensure that all your links work correctly.
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